Why Pokémon Cards Are Better Onchain (and How to Trade Them) - Ep. 898 episode artwork

EPISODE · Sep 5, 2025 · 1H 10M

Why Pokémon Cards Are Better Onchain (and How to Trade Them) - Ep. 898

from Unchained · host Laura Shin

Pokémon cards are no longer just collectibles stuffed in a binder. They’re becoming liquid, tradable assets onchain. In this episode, Collector Crypt CEO Tuom Holmberg and Bitwise’s Danny Nelson explain how the project is reimagining the $100 billion trading card industry. From slashing eBay’s 13% fees to near-zero, to solving decades-old authentication problems with vaulting and NFTs, to launching a token that surged 700% in weeks, Collector Crypt is pushing trading cards into crypto rails. We also explore whether this is the start of a “Polymarket moment” for collectibles, how these cards could be used in DeFi, and if mainstream investors might soon allocate to Pokémon decks alongside BTC and ETH. Thank you to our sponsors! Re Walrus Guests: Danny Nelson, Research Analyst at Bitwise Asset Management ⁠Tuom Holmberg⁠, CEO of Collector Crypt Timestamps: 🎬 0:00 Intro 🛒 2:35 Why eBay’s fees are so high and how Collector Crypt cuts them down 🎴 7:50 How a Pokémon card collector would actually trade onchain 🔒 9:40 What security measures protect vaulted cards 👤 11:13 How Tuom’s background led him to build Collector Crypt 📉 13:14 The highs and lows of launching the app over time ⚖️ 21:24 How the company navigates copyright issues with Pokémon 💰 23:05 Why the $CARDS token surged 700% in weeks 🏦 28:28 How Collector Crypt makes money ⚡ 29:43 Why the team chose to build on Solana 🌍 31:43 How big the trading card market could get onchain 🔮 35:03 What’s next in Collector Crypt’s roadmap 🔥 39:25 Why Danny Nelson calls this a “Polymarket moment” 🖼️ 41:31 What makes digital trading cards different from other tokenized assets 👀 45:06 Why Collector Crypt grabbed so much attention last week 📊 49:22 How traditional funds could start investing in trading cards 🌐 52:04 Whether trading cards are about to go mainstream 🔗 53:40 How Pokémon decks could even be used in DeFi Learn more about your ad choices. Visit megaphone.fm/adchoices

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Why Pokémon Cards Are Better Onchain (and How to Trade Them) - Ep. 898

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