Why Popular and Broke Is a Real Thing — Edward Asare on Building a Brand That Converts

How do you build a personal brand in Ghana that actually converts into money?Edward Asare has been posting consistently online since 2016. He has built personal brands for SMEs and individuals across Ghana. He has hundreds of thousands of followers on LinkedIn. But the most important lesson he learned had nothing to do with numbers.His boss once asked him how much they paid him for a job he had done and posted about. He said free. She told him that if he kept doing things for free he would become popular but one day he would grow old with nothing.That conversation changed everything.In this episode of Likes Don't Pay Bills we talk about how to build a personal brand that converts in Ghana, why popular and broke is a real thing and how to avoid it, what earned media is and why it is more powerful than any ad you can run, how to transition from doing free work to charging what you are worth, and why social proof is human nature and what to do about it as a business owner.If you are a business owner, digital marketer, or entrepreneur in Ghana trying to turn your online presence into real business outcomes, this episode is for you.About Likes Don't Pay BillsLikes Don't Pay Bills is a podcast hosted by Frederick Ebo Hinson where he sits down with entrepreneurs, business owners, and digital marketing professionals across Ghana to explore how they have turned digital attention into real business outcomes. New episodes every two weeks.Subscribe for more conversations about digital marketing, personal branding, and business growth in Ghana.