Why PR Must Support Journalism in a Changing Media Landscape with Erin Dolin

Erin Dolin is the Executive Vice President of The Fletcher Group, a PR and content marketing agency that drives action and long-term impact. As a former journalist and reporter, she has a unique view of the current media landscape, which she recently discussed in a compelling blog post titled "Earned Media's Moment Comes with a Responsibility,” which she discusses on this episode.Key Takeaways:- The role of PR in supporting journalism- The future of journalism- Challenges in online publishing and content distributionEpisode Timeline:1:00 Erin is a voracious reader4:45PR needs to take responsibility as journalism struggles7:15The importance of sponsored content9:30Sponsored content shouldn't read like an ad10:15Audiences don't mind sponsored content11:10What does the future of journalism look like?13:30The advantage of smaller outlets14:10Problems facing online publishing17:15Hope for the future of online publishing18:45Why do journalists have an advantage in PR?21:00Tod's thoughts on press releases25:00Erin's thought leadership philosophyThis episode’s guest:• Erin Dolin on LinkedIn• The Fletcher GroupSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.