Why Prediction Markets Matter for Business Intelligence

Organizations have long relied on surveys, forecasts, and expert analysis to anticipate future risks and opportunities. Could prediction markets offer business leaders a new—and in some cases more accurate—way to forecast economic conditions, manage risk, and improve decision making? In this episode of C-Suite Perspectives, Steve Odland, President and CEO of The Conference Board, is joined by PJ Tabit, Principal Economic Policy Analyst at The Conference Board's CEO Center, to explore the growing role of prediction markets in business and public policy. Together, they examine how prediction markets work and why they are gaining credibility as forecasting tools; discuss how companies can use them to strengthen risk management and business planning; and explore the governance, compliance, and reputational considerations executives should understand as these markets continue to evolve. More from The Conference Board: ·       Making Predictions Is Hard, Especially About the Future—Or It Used to Be ·       AI and the C-Suite: Implications for CEO Strategy in 2026 ·       EU Digital Markets Act Developments Impact US Tech Firms ·       Government Actions Attempt to Address AI Cybersecurity Risks