Why Price Per Square Foot Can Mislead LA Buyers and Sellers

It's the number everyone loves to throw around at dinner parties, open houses, and group chats: what's the price per square foot? It sounds smart and precise, like you've cracked the real estate code, but here in California, leaning on it too heavily when you're buying or selling can quietly steer you off course. In this video, I break down what price per square foot actually measures, why two homes with identical numbers can be worth completely different amounts, and how to use it the right way. Watch my video before you price or make an offer on your next home.