Why Pricing Won't Save You (Do This Instead!) | Vance Morris

GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Service business operators / Solopreneurs / Leaders building systems WHAT THEY'LL GAIN: A practical framework for mapping the customer journey, engineering emotion into every touchpoint, and charging premium prices without losing clients.   Most businesses think they deliver great service. Their customers disagree. That gap is costing you clients, revenue, and referrals. Vance Morris knows how to close it. As a former senior leader at Walt Disney World and founder of the Deliver Service Now Institute, Vance has spent over a decade helping service businesses stop competing on price and start commanding a premium.  In this Canada Growth Network (CGN) Power Hour, he delivers a condensed version of his three-day Disney immersion event — and every minute of it is actionable. What you'll take away from this session: Vance walks CGN members through the real definition of customer experience — it's more than 50% how the customer feels. He breaks down the progression from commodity to experience, explains why satisfied customers defect all the time, and shares the exact process he uses to help clients charge 45% more than their closest competitor for the exact same service. The oil change story alone is worth your time. One client went from running discount coupons in a race to the bottom to building a 1950s-style service station with a barista in the waiting room — and now charges nearly half again more than the shop two doors down. Same oil. Different experience. Key topics covered: Why 80% of businesses think they deliver great service — and only 8% of customers agree The progression of economic value: commodity → goods → services → experiences How emotion drives buying decisions more than hours, speed, or price Customer journey mapping — and what happens in the gaps between touchpoints Walt Disney's concept of "plussing" applied to your service process Real client examples: oil change, insurance agent, financial advisor How to attract the customers you want and repel the ones you don't Connect with Vance Morris:Deliver Service Now Institute | LinkedIn | YouTube | Instagram | Facebook Free gift from Vance: 52 Ways to WOW Customers — free download   SPONSORS: Canada Growth Network — Real business connections plus GoHighLevel CRM for $1 CAD first month, $47/month after. No lock-in. Web Indexer — The smart chatbot on the Knack 4 Business site. Find episodes, search by topic, book meetings — 24/7. East Trade Winds — Free weekly networking. Bring one challenge, bring one introduction. Every Tuesday 8–9 AM EST.   Have a question or want to make a connection? Email [email protected] Ready to grow with a real community? Join Canada Growth Network — more than SaaS, it comes with support! Subscribe to the K4B blog for show notes, articles, and resources: blog.knack4business.com Search and browse all K4B episodes by topic: knack4business.com Want to be a guest on the show? Register here Attend the Canada Growth Network Monday Power Hour free: Register here Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.We share perspectives. You make the decisions.Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.