Why Process is Even More Important Than Outcomes with Systems Work

The following is a conversation between  Cynthia Rayner and François Bonnici, co-authors of The Systems Work of Social Change: How to Harness Connection, Context, and Power to Cultivate Deep and Enduring Change, and Denver Frederick, the Host of The Business of Giving. The industry of social change has grown to be larger than the global finance industry, employing about 7% of the world's workforce. Yet, most observers would agree that it's not always delivering the change we need. Current approaches, which rely on industrial models of production and power to solve social problems are, in fact, designed to entrench the status quo. In their wonderful new book, The Systems Work of Social Change: How to Harness Connection, Context, and Power to Cultivate Deep and Enduring Change, co-authors Cynthia Rayner and François Bonnici draw on 200 years of history to uncover principles and practices for social change that radically depart from these approaches. And it's a pleasure to have them with us now.