Why product adoption starts before the launch, with Simon Gergaud, Product Marketing Manager at HelloAsso

from Product Marketing Maestros: Tales from the Front Lines

Simon Gergaud, Product Marketing Manager at HelloAsso and ambassador for Product Marketing Alliance, unpacks a compelling case study on driving product adoption before launch – embedding marketing strategy into product discovery to ensure alignment, clarity, and impact.From reshaping value propositions through Amazon-style mock press releases to cross-functional alignment with product, sales, and support, this episode is packed with actionable insights for PMMs everywhere.

What this episode covers

Simon Gergaud, Product Marketing Manager at HelloAsso and ambassador for Product Marketing Alliance, unpacks a compelling case study on driving product adoption before launch – embedding marketing strategy into product discovery to ensure alignment, clarity, and impact. From reshaping value propositions through Amazon-style mock press releases to cross-functional alignment with product, sales, and support, this episode is packed with actionable insights for PMMs everywhere.

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Why product adoption starts before the launch, with Simon Gergaud, Product Marketing Manager at HelloAsso

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How long is this episode of Product Marketing Maestros: Tales from the Front Lines?

This episode is 12 minutes long.

When was this Product Marketing Maestros: Tales from the Front Lines episode published?

This episode was published on May 9, 2025.

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