Why product adoption starts before the launch, with Simon Gergaud, Product Marketing Manager at HelloAsso

Simon Gergaud, Product Marketing Manager at HelloAsso and ambassador for Product Marketing Alliance, unpacks a compelling case study on driving product adoption before launch – embedding marketing strategy into product discovery to ensure alignment, clarity, and impact.From reshaping value propositions through Amazon-style mock press releases to cross-functional alignment with product, sales, and support, this episode is packed with actionable insights for PMMs everywhere.