Why Product Data Is the New AI Battleground with Romain Fouache, Akeneo

Most businesses know AI is changing commerce. The bigger question is whether their product data is actually ready for it. In this episode of The FODcast, Tim speaks with Romain Fouache, CEO at Akeneo, about conversational AI, agentic commerce and why structured product information is becoming such an important topic for brands and retailers. The conversation covers: Why AI changes how products are discoveredThe growing importance of attributes and enrichment Why “good enough” product data may no longer be enoughHow marketplaces and ecommerce journeys could evolve from here One line from Romain that really stuck with us: “Your product data strategy is your go-to-market strategy.” It’s a great listen...enjoy.Listen | Share | Comment #AI #DigitalCommerce #RetailTech #ProductData #ConversationalAI #AkeneoSimply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/