Why Product Focus Wins In the Long Run with Connor Wilson

from In The Money: eCommerce, DTC, and CPG · host In The Money: eCommerce, DTC, and CPG

Connor Wilson, Co-Founder and CEO of Thursday Boot, joins us to share how the brand grew from a lean DTC startup into a long-lasting, multi-category business. He digs into what it takes to scale with pricing discipline, own your manufacturing, expand into retail the right way, and keep product at the center—no matter how complex things get. A must-listen for anyone building a brand with conviction, not shortcuts.Thanks to sponsors:More Staffing - ⁠⁠https://morestaffing.co/mt/⁠⁠Numeral - ⁠⁠https://numeralhq.com/⁠⁠Parker - ⁠⁠https://www.getparker.com/⁠

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This episode is 40 minutes long.

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This episode was published on May 27, 2025.

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