Why Product Marketers Make Incredible Founders

This week on Behind the Brief, I had a refreshingly honest chat with Shirin Shahin, fractional PMM turned founder, about what it really takes to turn your marketing brain into a business.We covered:* The mindset shift from execution to ownership* Why AI is useful, but no match for emotional intelligence* The scary moment she undercharged - and what she learned* Getting through burnout, slow seasons, and pricing doubtThis isn’t a glossy founder story. It’s the behind-the-scenes breakdown of what it actually takes.🎧 Listen on Spotify | Watch on YouTube💬 DM me your favorite part or reply with a “Yes” if you’ve ever felt stuck in the execution trap.Until next time,Shruti Get full access to The PMM Brief at pmmshruti.substack.com/subscribe