Why Professional Photos are a Must - A Broker's Perspective with Michael Smith

In this episode of the PropMedia Podcast, we sit down with Michael Smith, Broker at Bluefield Realty Group, to explore how media shapes success in real estate. Michael shares why he requires professional photography for every listing, how top-performing agents leverage media, and what realtors truly need from their photographer partners. Michael Smith is the Founder and CEO of Bluefield, a 4-time Inc. 5000 company headquartered in Greenville, SC that provides real estate brokerage, property management, and insurance services.You’ll hear insights on:•Why DIY listing photos hurt your brand•When to go beyond photos with video, Matterport, or 3D renderings•How staging and decluttering impact buyer perception•Building stronger realtor–photographer relationships•The behind-the-scenes checklist before a listing goes liveIf you’re a real estate agent, broker, or real estate photographer, this episode is packed with actionable advice on elevating your listings and standing out in competitive markets.🔗 Follow Michael Smith & Bluefield Realty Group: https://www.instagram.com/michaelwithbluefield/ https://www.instagram.com/bluefieldgroup/https://www.bluefieldgroup.com/🎙️ Subscribe to PropMedia Podcast for more industry insights!