Why Profitability Matters More Than Revenue

In this episode of Founders Future, with host Zach Young, we’re joined by Edward Plant, founder of The Business League. Edward shares his powerful transition from a 17-year career in the Australian Army—where he led complex engineering and infrastructure missions around the world—into entrepreneurship. After navigating burnout, divorce, and the loss of his father in a short period of time, Edward re-evaluated success, values, and purpose, ultimately deciding to build a business centered on alignment, relationships, and sustainable impact.Throughout the conversation, Edward unpacks how The Business League evolved from a networking-focused organization into a flexible, results-driven business coaching ecosystem. He explains why many service-based business owners feel trapped by overwork despite financial success, how strategic planning and relationship-led growth create clarity, and why profitability and lifestyle matter more than headline revenue. Edward also shares how his business goals are intentionally designed around family, health, and adventure—proving that growth doesn’t have to come at the cost of personal fulfillment, but can instead be built to support it.🔗 Connect with EdwardLinkedIn: https://www.linkedin.com/in/edward-plant-business-networking-growth-support