Why Project Sponsorship is One of The TOP Reasons for Project Failure

In this podcast, Ricardo discusses how many project failures are due not to technical issues, budgets, or deadlines but to weak project sponsorship. A senior sponsor is not enough if they are disengaged or unaware of the project’s progress. Sponsors are crucial to solving complex problems and providing executive support. Changes in sponsorship often introduce new risks, as new sponsors bring different priorities and behaviors. To mitigate these risks, Ricardo advises tracking sponsor engagement, identifying early warning signs, and delivering projects in smaller, faster phases to reduce volatility. He discusses the importance of proactive risk management and adaptability in such situations. Tune in to the podcast to learn more!