Why Promotional Products Still Matter in a Digital World with Art Bouzounis of Artina

What makes someone actually remember a brand?In this episode of Market Like It’s Hot, Yasmine Robles and Izzy Dadosky sit down with Artina Promotional Products Vice President of Marketing Art Bouzounis to talk about the surprising staying power of promotional products in a world dominated by digital marketing.From branded tumblers and event giveaways to employee recognition and activation stations, Art shares why tangible marketing still creates stronger emotional connections, deeper brand loyalty, and longer-lasting impressions than many businesses realize.The conversation dives into:Why promotional products are more than “free swag”The psychology behind tangible marketingHow branded merchandise impacts employee culture and retentionWhat makes a giveaway memorable instead of forgettableWhy trust and relationships still drive long-term business growthHow family businesses survive and evolve across generationsThe future of promotional marketing, AI, and customer experienceArt also shares insights from helping brands create meaningful touchpoints for nearly 35 years through one of Columbus’ long-standing family-owned businesses.If your organization is investing heavily in digital marketing but overlooking physical brand experiences, this episode will change how you think about marketing strategy.Learn more about Artina Promotional ProductsExplore more episodes and free marketing resources from Rebel Marketing