Why Publicity Beats Social Media for Executive Credibility | Jill Lublin

Social media is not publicity. Period. In this episode, Donna P. Mitchell speaks with Jill Lublin — 4x best-selling author and master publicity strategist who has worked with Phillips Corporation, Hewlett Packard, and major enterprises — about why publicity beats social media for building executive credibility and how kindness initiatives actually drive higher revenues. TOPICS COVERED: Why social media is not publicity — and why executives confuse the two How kindness initiatives drive happier employees and higher revenue The HP executive who discovered people didn't like him Internal PR vs. external PR — and why you need both Guerrilla Publicity principles every executive should know Why PR fits every company regardless of size or industry (00:00) Welcome (01:14) Jill's Publicity Journey (02:53) PR Fits Every Company (04:30) Social Media Is NOT Publicity (06:26) The Kindness Circle (08:08) Kindness Equals Happier Employees Plus Revenue (10:32) Guerrilla Publicity Principles (13:01) The HP Executive Story (15:01) How to Reach Jill ABOUT THE GUEST: Jill Lublin is a 4x best-selling author and master publicity strategist with more than 25 years of experience helping executives and enterprises build credibility through strategic publicity. Her client roster includes Phillips Corporation, Hewlett Packard, and organizations across multiple industries. She is the author of Guerrilla Publicity, Get Noticed Get Referrals, and The Profit of Kindness. ABOUT DONNA P. MITCHELL: Founder of The Transformation Authority™ and CEO of Mitchell Universal Network LLC. Official Member of Forbes Business Council. 48 years of Fortune 500 experience across 5 industries, enabling 150,000+ professionals. GET THE BOOK: Pivoting to Technology Adoption: Mind the Gap amazon.com/dp/B0GP3CWH2H CONNECT WITH JILL: Website: jilllublin.com Schedule: jilllublin.com/schedule CONNECT WITH DONNA: LinkedIn: linkedin.com/in/donna-mitchell-a1700619 YouTube: @TheTransformationAuthority Website: pivotingportal.com NEWSLETTER: The Transformation Brief™ transformationbrief.beehiiv.com/subscribe SPEAKING & ADVISORY: pivotingportal.com/speaker New episodes every Tuesday. Official Member of Forbes Business Council