Why Publishers & Affiliates Are Losing Traffic (And What Forbes Is Doing About It)

🎯 Affiliate Summit West is happening January 12-14 in Las Vegas! Network with top publishers, affiliates, and media buyers. Use code "BOOST15" for 15% off tickets: https://www.affiliatesummit.com/westPublishers and affiliates are facing their biggest traffic crisis in years. Organic search is disappearing, AI overviews are stealing clicks, and Reddit is dominating the SERPs. But some media companies are thriving despite these changes.In this episode of The Boost, host Greg Rollett sits down with Emily Jackson, SVP of Commerce at Forbes, to uncover how one of the world's most successful media brands is navigating the traffic apocalypse. Emily shares the hard data on declining search traffic and reveals the specific strategies Forbes is using to build sustainable revenue streams that don't depend on Google.This conversation reveals the playbook that's working right now for publishers who want to survive and thrive in the new media landscape.🧠 What You'll Learn:The real numbers: How much organic search traffic publishers are actually losing and why it mattersPrice drop notifications: A simple email capture strategy that turns browsers into buyersThe 40% rule: Why Gen Z's video shopping habits are reshaping commerce content strategyRevenue diversification: How to reduce Google dependence without losing affiliate commissionsContent evolution: Moving beyond listicles to build audience loyalty and repeat trafficVideo commerce: Making YouTube and social content actually profitable for publishersWhether you're a publisher, affiliate marketer, or media professional—this episode shows you how to build traffic and revenue streams that algorithms can't touch.🎁 The Boost Is Presented by Grommet. Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers. ✨ Explore what's trending → https://thegrommet.com. 💸 Want to promote these products and earn 20% commission on every sale? Email [email protected] to join our exclusive publisher program.