Why Publishers Should Look At Performance Models with Michelle Hurney, Jessica Wong & Sophie Halley

Welcome back to episode 2 of season 7 of the affiliate marketing podcast! This week we are joined by 3 amazing guests to discuss why publishers should look at Performance models. Let me introduce our star-studded guests: Firstly, we have Michelle Hurney, CRM & Acquisition Manager at BrandAlley. Her most recent achievements include planning, leading & executing a large scale and high-volume email marketing strategy, managing and developing a SEO roadmap and corresponding content strategy as well as supporting top-of-funnel and inbound acquisition strategy through various paid channels.Then we have Jessica Wong, UK Publisher Director of CJ. Her success has been based on a strong sales process, establishing a winning culture and inspiring team members to discover their potential.Last but certainly not least we have Sophie Halley, Senior Account Director at Global Savings Group. Sophie has a number of years of experience across several affiliate programs throughout the years. Who better to tell us about the importance of performance models? Listen to find out more about: What is performance marketingWhat type of plan you must have in place to improve your brand What should your budget be when going into a program? [05:00] - Listen to hear what Global savings group are doing to ensure they are hosting the best possible program.[08:00] - Jessica discusses what trends her and her company have noticed in the performance industry [13:00] - Listen to hear why hybrid deals may sometimes be the best outcome [20:00] - All of our wonderful guests give their tips and tricks to performance marketingRate, Review & Subscribe on Apple Podcasts    “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.    Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!    Subscribe to our podcast HERE!Send me a text with your questions