Why purpose driven businesses need to be more collaborative companies

Anyone interested in solving the world’s biggest social and environmental challenges will tell you that it can only be done through collaboration. No single business, NGO or government can do it alone. But that’s easier said than done. Charity Business In The Community (BITC) exists to help change that - by bringing organisations together to create a fairer and more sustainable world. Today, host Becky Willan sits down with Amanda MacKenzie OBE, BITC’s CEO. Becky discovers how BITC facilitated collaboration between arch rivals Mcdonald's and Burger King and how they mobilised businesses up and down the UK to make a difference for communities in response to COVID-19. This episode shows you how to make the case for deeper, more purposeful collaboration.Do you want to learn how to build a purpose-driven brand from the company that’s helped some of the world's most influential organisations become more purposeful? Download the first and the second editions of the Insiders' Guide to Purpose here.