Why Purpose Is Key To Driving CHC Growth, With Haleon’s Bas Vorsteveld

Since becoming a standalone consumer health company, Haleon has been driving awareness of public health issues such as chronic pain and children’s oral health. In this episode of Over the Counter, HBW Insight catches up with Haleon vice president and general manager Great Britain and Ireland Bas Vorsteveld, to find out more about why having a purpose is so important to establishing and growing a consumer health brand, looking in particular at the firm’s recent Aquafresh campaign, which saw it team up with British photographer, Rankin, to capture powerful portraits of children’s growing teeth to encourage them to be more confident. We also talk about Haleon’s ambitious climate commitments, and why ambition is important, alongside transparency about the challenges that such ambition brings. 2:00 – Introductions 2:50 – Aquafresh x Rankin 8:00 – The Importance of Having a Purpose 12:15 – Advantages of Being a Standalone 15:30 – Sustainability as Purpose 19:20 – Leading by Example 23:20 – Aiming High 25:20 – Being Transparent’ 26:50 – Haleon’s Two-Year Anniversary 30:00 – VMS Growth and Preventative Health 32:20 – Pain Against the Grain 37:00 – The Year Ahead