Why Quality Beats Scale: Katie Campbell of Soul Matchmaking

In this episode of Founders Future, with host Milan Kohut, we’re joined by Katie Campbell, founder and lead matchmaker at Soul Matchmaking, a boutique matchmaking service connecting driven professionals across Canada and the United States. Katie shares her journey from a decade-long career in corporate finance into entrepreneurship, explaining how burnout, motherhood, and a desire for meaningful human connection led her to build a highly personalized, privacy-first matchmaking business.The conversation explores what it really takes to run a boutique matchmaking practice—from vetting emotionally ready clients and managing expectations to balancing personalization with scalability. Katie opens up about client acquisition through referrals and LinkedIn, pricing high-touch services, expanding into the U.S. market, and navigating economic uncertainty in a luxury, relationship-driven industry. She also reflects on staying intentionally small, maintaining quality over volume, and designing a business that supports both her clients’ goals and her own lifestyle.