Why Radio Payola Is Dead and Podcasts Win

This episode breaks down why terrestrial radio payola is a fading hustle and why owned audio like podcasts create far more measurable fan action and long-term value. It also shows artists how to repurpose studio sessions into compelling episodes, build authority with long-form storytelling, and monetize through host-reads, micro-sponsors, and ecosystem-driven drops. Show Notes Independent Artist Growth Blueprint | DOWN BY LAW MANAGEMENT LLC: https://www.downbylawmanagementllc.com/