Why Relationships Matter in Product Marketing with Cisco Sara

In this episode, we chat with Cisco Sara about what really drives success in Product Marketing – relationships.From building trust across product and design teams to influencing without formal authority, Cisco shares real-world experiences and hard-won lessons on how strong internal relationships can make or break your go-to-market strategy. It’s an honest, insightful conversation about working in the messy middle, finding your voice, and partnering with empathy.Whether you’re a PMM, PM, or just navigating cross-functional chaos, this episode will help you reframe collaboration as your biggest advantage.Connect with Cisco🔗 LinkedIn: ⁠linkedin.com/in/ciscosara⁠📱 TikTok: @c15coConnect with Us!🎙️ Chloe’s LinkedIn: linkedin.com/in/chloeleatherdale🎙️ Gemma’s LinkedIn: linkedin.com/in/gemma-a-jackson📸 Instagram: @takingctrlpodcast📱 TikTok: @takingctrlpodcastEpisode BreakdownMeet Cisco SaraHis path into product marketingThe creative skills he brought with him — and what he had to learn on the flyThe Relationship AdvantageWhy internal relationships are the foundation of great product marketingHow to build trust and influence in fast-paced product teamsInfluence Without AuthorityTactics for aligning with product, design, and engineeringNavigating tricky feedback loops and staying collaborative under pressureShowing Up With EmpathyThe soft skills that help you thrive in cross-functional rolesWhy relationship-building is a long game and totally worth it