Why Relationships Still Win: Frances Williams on Today’s Housing Market

This week, Frances Williams recounts her 26-year journey through the Indianapolis new-home construction industry, from her early days at Crossmann and CP Morgan to her leadership role at D.R. Horton, sharing candid insight into market shifts, the evolving realtor–builder relationship, and the growing need to return to relational, service-driven selling. She discusses interest-rate volatility, barriers facing today’s buyers, the importance of educating agents, and how technology has changed, and sometimes weakened, human connection in sales.