Why Relationships Still Win in Long-Term Care with Stephanie Sogga

Stephanie Saga Crook joins Our Purpose hosts Kip Kruger and Chris Light to talk about what really drives success in long-term care: relationships, trust, follow-through, and service. From her role as VP of Business Development at MasVita to her reputation as a “super connector,” Stephanie shares how vendors can bring true value to operators, support residents at the bedside, and build partnerships that last.In this episode, Kip, Chris, and Stephanie discuss the vendor side of long-term care, why doing what you say you’ll do still matters, how to handle hard conversations when things go wrong, and why the future of skilled nursing depends on collaboration, innovation, and people who genuinely care.