Why Relevance is Oxygen for Football Clubs with Sports Marketing Expert Jaime Dominguez

In today’s crowded sports landscape, football clubs can no longer rely on tradition alone to attract and retain fans. In this episode of the Because Football Podcast, we explore why relevance is everything in modern football and how clubs must authentically earn their place in the hearts and minds of supporters. From local grassroots teams to global powerhouses, every club is competing for attention—and those that fail to connect will feel the consequences in the stadiums, on the pitch, and in their accounts.In Episode 48 of the Because Football Podcast, we’re joined by Jaime Domínguez Pérez de Ayala, a strategic marketing leader with 15 years of experience in driving revenue growth and brand development in the sports and fitness industries. As Head of Content and Communications for the World Football Summit, Jaime brings invaluable insight into how clubs can craft compelling narratives that go beyond the game itself. We discuss the role of storytelling in football marketing, the challenges clubs face in capturing and keeping fan attention, and the strategies that turn casual supporters into lifelong advocates. Tune in for a deep dive into the intersection of football, branding, and the power of great marketing.Connect with Jaime:https://www.linkedin.com/in/jaimedominguezperezdeayala/Find out more about Because Football:https://www.youtube.com/@BecauseFootball_https://www.linkedin.com/in/baggaleyandrew/https://www.instagram.com/becausefootball_/