Why Renter Leads Are Worth More Than You Think with Alex Stringfellow (CEO of RentEngine)

Register for RentEngine’s Q2 2026 Leasing Data & Trends Report WebinarWhat's a renter lead actually worth? Alex Stringfellow (CEO and co-founder of RentEngine) puts it at $24–90, and most scattered-site operators still treat them as "free."Alex originally built RentEngine to lease up their own Miami PM company faster, then sold the company to go all-in on the software. 00:00 - Intro01:25 - Alexander’s background and career04:06 - Selling the PM company07:49 - Competing against PE-backed competition13:45 - Launching RentEngine without AI14:52 - Sponsor - AppFolio (FuturesConference)16:17 - Renter Leads21:44 - What E-commerce has done right and how it applies to PM23:35 - Pay-per-lease25:10 - Listing partners30:22 - Sponsor - Enterprise Bank & Trust31:47 - We’re paying twice for leads33:03 - Bypassing Zillow36:31 - Launching an Applications Product42:55 - Pricing products44:58 - RentEngine’s AI product49:21 - RentEngine’s feature release cadence53:15 - Upcoming RentEngine releases!We get into why text (not showing scheduling) is the real heart of leasing, the seven-minute window you get when someone's scrolling Zillow, and why you're basically paying twice for leads that Zillow buys straight off Google.We also cover his flat $45-per-listing pricing, building a renter-lead database that could add value when you sell, and how a bootstrapped team ships new features every single week.If you've ever felt boxed in by the listing platforms, you’ll learn a lot here.Demo RentEngineAlexander on LinkedIn