Why Reputation Marketing Will Serve You Better than Reputation Management with Shawn Hill

Shawn Hill is the community marketing director for Nice Job, a reputation marketing company and host of the Nice Job podcast. He is an expert in community engagement and activation and is passionate about connecting people and protecting their reputations. Shawn and I talk about the distinctions between reputation management and reputation marketing and why you need to have a strategy for both. We touched on several topics related to online marketing such as lawyers getting reviews, responding to reviews, how to avoid the negative review, as well as how to deal with it. Tune in to learn a whole lot of strategies to grow your online reputation.   In this episode we discuss: Reputation management versus reputation marketing. The importance of online reviews and how to proactively collect them. The value people place on realism. Overcoming fear of negative reviews and how they can actually be an advantage. Why you should respond to all reviews, good and bad. How bad reviews can help you to improve your business. Learning to non-defensively respond to negative reviews. Addressing the quality of reviews received and how to prepare a client to think about leaving a meaningful review.    Guest Bio:    Shawn Hill is the Community Marketing Director for NiceJob Inc. and host of The NiceJob Podcast. Previously, he has held roles in marketing and engagement for globally known organizations such as Comcast-Spectacor, World Team Tennis, and USASevens Rugby. He also is a certified Fun Delivery Specialist and once gave a keystone speech to Wells Fargo without even knowing it! Shawn is an expert in community engagement and activation and is passionate about connecting people and protecting reputations.   Website: https://get.nicejob.com Email: [email protected]  Facebook: https://www.facebook.com/nicejobapp  Twitter: @nicejobapp LinkedIn: https://www.linkedin.com/company/nicejob-inc./  YouTube Channel: https://youtube.com/nicejobdotco   Instagram: @NiceJobApp   Allison Bio:   Allison C. Williams, Esq., is Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest growing law firms in the nation, as Ms. Williams grew the firm 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017.  In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest growing companies among graduates of Florida State University.   In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers.  She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money.  Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications and money management in law firms.    Law Firm Mentor Master Class: https://lawfirmmentor.net/masterclass    Contact Info:   Contact Law Firm Mentor: Scheduler: https://meetme.so/LawFirmMentor     Snippets   00:05:59 Allison Williams So me going onto a platform and saying, hey, everybody pick me. I'm the best criminal defense lawyer or I'm the best family lawyer or I'm the best bankruptcy lawyer. Not the same as my clients who have actually consumed my service from the perspective of my prospective client, looking at me, evaluating me, having a relationship with me and saying I do a good job for my client. So, can you talk a little bit about kind of the cachet, if you will, of actually having other people be your raving fans versus you yourself saying how great you are? Shawn Hill Yeah, I mean, it's always an uncomfortable position to have to brag about yourself, right? You even if you're the most confident person, even if you will admit that you have a little bit of an ego, it never quite feels right, because I feel like a lot of people in a variety of different industries are doing it, because of this passion, not necessarily the result of selling. There was a recent study came out and said that 90 percent that yeah. That high that think reviews are more important than anything that you could even say to a prospective client during the initial consultation,