Why Resale and Rental Might Be Retail’s Next Growth Channel, with The Volte #602

Bernadette Olivier has spent the last six years building one of the most interesting fashion marketplaces in Australia. As the co-founder of The Volte, a peer-to-peer fashion rental platform, she’s helped create a thriving ecosystem where thousands of women are renting out designer wardrobes and building businesses around them. Alongside that, she’s now building Seamlist, infrastructure that allows retailers to track, authenticate and even earn royalties when their products are resold or rented across the secondary market.Today, we're discussing:How The Volte built a peer-to-peer fashion rental marketplace with over 5,000 lendersWhy resale and rental don’t cannibalise retail; they expand itThe surprising scale of the secondary market for high-street brands like Cotton OnHow Seamlist enables retailers to earn royalties when products are resold or rentedWhy digital product passports could transform authentication, resale and complianceHow AI could finally unlock scale for the rental economyWhy Bernadette believes your product is actually a marketing channelConnect with Bernadette Explore The VolteSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community