Why Responsible AI Needs Different Thinkers with Petra Abbam, BBC

Most companies treat AI adoption as a technology problem. The harder challenge is cultural: helping people know when to use AI, when not to, and how to make responsible choices by default. Responsible AI is not just governance paperwork. It is an operating model for trust, value and risk management.Petra, who leads responsible AI engagement at the BBC, shows why the field needs more than technical specialists. Her “squiggly” career across software, publishing, media and digital strategy has become an advantage, not a liability. AI transformation needs people who can connect systems, stories and social impact. Diverse career paths may be exactly what organisations need to turn AI from a buzzword into responsible business value.AI is our Business.UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co