Why Restaurant Loyalty Programs Get Loyalty Wrong

Restaurant loyalty programs have gotten remarkably sophisticated, yet plenty of regular guests still couldn’t tell you what their points are worth.The problem may be that restaurants are spending too much time on the rewards layer and not enough on what makes someone want to come back in the first place. I look at operational consistency, personalization, rewards and how digital restaurant experiences can start treating regular customers like regulars.And yes, the humble punch card still has something to teach us.