Why restaurants may be missing an opportunity on delivery

Are restaurants missing a key opportunity on delivery?This week’s episode of the Restaurant Business podcast A Deeper Dive features Cameron Watt, the CEO of secret shopper firm Intouch Insight.Intouch recently completed an exclusive study on delivery for Restaurant Business and we’re chatting about some of the conclusions. We caught up with Cameron at the recently concluded FSTEC conference.The study featured some fascinating results. For one thing, first-party delivery on average isn’t much better, performance-wise, than it is ordering from third-party delivery companies themselves. That may be a missed opportunity for restaurants. Cameron and I talk about that.We also talk about the growing influence of third-party delivery companies and the overall results from the study. And we talked about what restaurant companies can do to improve the delivery experience for customers. We’re talking delivery on A Deeper Dive so please check it out.