Why Retargeting Is Bleeding Your Budget

Lucas and Luna investigate how retargeting campaigns waste marketing dollars by showing ads to people who've already converted or are never going to convert. They examine a case study from a DTC beauty brand that slashed retargeting spend by 40% without losing revenue, and break down the 'last-click fallacy' that keeps underperforming pixel-based strategies alive. Listeners learn why frequency caps, exclusion lists, and view-through attribution reform are the real levers for profitable retargeting. #Retargeting #DigitalMarketing #AdWaste #DTC #MarketingROI #FrequencyCaps #ViewThroughAttribution #ConversionOptimization #PaidMedia #FacebookAds #GoogleAds #PixelTracking #MarketingEfficiency #AdFraud #CustomerAcquisition #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo