Why Retention is the new Acquisition | #163 Danielle Butera

In this episode of the Ecommerce Coffee Break Podcast, I chat with Danielle Butera of yotpo.com, about the latest business trend: Retention as the new Acquisition. We dive deep into the reasons why focusing on customer retention is becoming increasingly important for ecommerce businesses.On the Show Today You’ll Learn:What is retentionWhy is retention the new acquisitionHow to keep a customerHow to bring a customer back to your storeHow does SMS marketing improve customer retentionLinks & ResourcesWebsite: https://www.yotpo.com/Socials: https://www.facebook.com/yotpoLinkedIn: https://www.linkedin.com/company/yotpo/Twitter: https://twitter.com/yotpoInstagram: https://www.instagram.com/yotpo/Get access to more free resources by visiting the podcast episode page at http://bit.ly/3FrhTSO Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/