Why RevOps Shouldn’t Be a Cost Center: Strategies for SaaS Growth with James McKay

Show notes at https://carlanderson.xyz/saas-growth/episode-15In this episode of the SaaS Growth Podcast, Carl sits down with James McKay, founder and CEO of Ven, a RevOps studio. They discuss the critical role of RevOps in scaling B2B SaaS companies, common mistakes businesses make when implementing CRMs, and how to avoid costly inefficiencies. James shares his journey from sales to operations and offers practical advice for SaaS founders transitioning from founder-led sales to a fully functional sales team. They dive into why hiring the wrong sales leader can stall growth and how RevOps can help optimize the entire customer journey—from marketing to retention.If you're a SaaS founder looking to understand how RevOps fits into your growth strategy or how to fix broken systems, this episode is packed with actionable insights!