Why Rich Tech Giants Use Kickstarter

Why is a company with half a billion dollars in sales begging for fifty thousand dollars on Kickstarter? It sounds crazy, but massive brands like Anker do this all the time. They aren't broke. They are hacking the system for free advertising. Kickstarter has over ten million active backers who have spent over three billion dollars. By launching there, big companies get instant, free hype. Tech blogs write about them for free. Even better, they get to test risky new products. They see exactly how much people will pay before they even start the factory machines. It is the ultimate low-risk cheat code for big tech.