Why Running Is Becoming Part of Fashion Culture

If you’ve noticed the rise of high-end running apparel, you may also feel the tension it creates inside a sport rooted in dirtbag simplicity.Recorded at Paris Fashion Week, Josh Rosenthal sits down with Inky Steve, Sam Lohse, Mike Kratzer, and Simon Freeman (co-founder of Like the Wind) to unpack why fashion-forward running brands are gaining momentum, what actually happens at Paris Fashion Week for runners, and why this unusual, decentralized B2B event matters more to the future of running culture than most runners realize.For trail and ultrarunners curious about how running apparel, culture, and the business of the sport are evolving.Please give us a follow, rate the podcast, and give a review.Presented by Kiprun.----Find us at Borderlands.cc and sign up for the newsletter.Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026.And if you haven't checked out Wylder yet, it's worth a look. iOS or Android