Why SaaS Companies Are Bundling Carbon Accounting

What this episode covers

Episode 49 of SaaS Business with Fexingo explores a fresh revenue and retention strategy: bundling carbon accounting software into existing SaaS platforms. Lucas and Luna break down why companies like Salesforce and Microsoft are adding emissions tracking modules, how it drives net dollar retention by 10–15 percent, and what it means for B2B procurement. They reference a specific case: a mid-market CRM platform that added carbon analytics and saw deal sizes increase 20 percent. The hosts also discuss the regulatory tailwinds from the SEC climate disclosure rule and the EU's CSRD, and why this bundling is different from greenwashing. A concrete, numbers-driven episode for operators and builders. #CarbonAccounting #SaaS #ESGSoftware #Salesforce #Microsoft #NetDollarRetention #BundlingStrategy #ClimateTech #SECClimateRule #CSRD #RegulatoryTailwinds #B2BSaaS #RevenueGrowth #ChurnReduction #FexingoBusiness #BusinessPodcast #BusinessAndTechnology #SaaSBusinessWithFexingo Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of SaaS Business with Fexingo: Software-as-a-Service Companies, ARR, and Recurring Revenue?

This episode is 6 minutes long.

When was this SaaS Business with Fexingo: Software-as-a-Service Companies, ARR, and Recurring Revenue episode published?

This episode was published on June 13, 2026.

What is this episode about?

Episode 49 of SaaS Business with Fexingo explores a fresh revenue and retention strategy: bundling carbon accounting software into existing SaaS platforms. Lucas and Luna break down why companies like Salesforce and Microsoft are adding emissions...

Can I download this SaaS Business with Fexingo: Software-as-a-Service Companies, ARR, and Recurring Revenue episode?

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