Why SaaS Companies Are Offering Free Forever Tiers

In episode 42 of SaaS Business with Fexingo, Lucas and Luna explore the strategy behind free forever tiers in SaaS, using the example of Canva's free tier and its impact on acquisition and conversion. They discuss how companies like Mailchimp and Calendly use freemium to build audience and collect data, the economics of zero-dollar customers, and the shift from trial-based to perpetually free models. The episode examines the balance between generosity and monetization, including how free tiers serve as marketing engines and competitive moats. Lucas and Luna also touch on the risks of cannibalization and churn in paid plans. With a conversational tone, they unpack why more SaaS companies are betting on free forever as a growth lever in 2026. #Freemium #FreeForever #SaaS #Canva #Mailchimp #Calendly #CustomerAcquisition #Conversion #ProductLedGrowth #SaaSBusiness #BusinessPodcast #FexingoBusiness #BusinessTechnology #RecurringRevenue #ARR #GrowthStrategy #ZeroDollarCustomer #Moats Keep every episode free: buymeacoffee.com/fexingo