Why SaaS Companies Are Splitting Revenue from Engagement ...

What this episode covers

Episode 34 dives into a growing tension inside subscription businesses: are you selling usage, or are you selling outcomes? Lucas and Luna break down the distinction between revenue metrics and engagement metrics, using the example of a real analytics platform that decoupled its pricing from seat count. They explore what happens when a SaaS company stops charging per user and starts charging for the value the software actually delivers — and why this move is harder than it sounds. The episode covers the operational shift, the customer pushback, and the retention data from three companies that made the switch in late 2025. If you run a subscription business or work in product, this one reframes how you think about unit economics. #SaaS #Revenue #Engagement #UsageBasedPricing #OutcomeBasedPricing #SubscriptionModel #ARR #Churn #CustomerSuccess #ProductLedGrowth #Monetization #BusinessModel #SaaSStrategy #UnitEconomics #Retention #BusinessAndTechnology #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of SaaS Business with Fexingo: Software-as-a-Service Companies, ARR, and Recurring Revenue?

This episode is 9 minutes long.

When was this SaaS Business with Fexingo: Software-as-a-Service Companies, ARR, and Recurring Revenue episode published?

This episode was published on June 6, 2026.

What is this episode about?

Episode 34 dives into a growing tension inside subscription businesses: are you selling usage, or are you selling outcomes? Lucas and Luna break down the distinction between revenue metrics and engagement metrics, using the example of a real...

Can I download this SaaS Business with Fexingo: Software-as-a-Service Companies, ARR, and Recurring Revenue episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.