Why Sales & Marketing Still Aren’t Aligned (And How to Fix It) with Catarina Hoch

Sales and Marketing alignment is one of the most talked-about topics in B2B, and one of the most misunderstood.In this episode of the Revenue Problem Solvers Podcast, Catarina Hoch breaks down why SDR and Marketing misalignment quietly kills pipeline, creates friction between teams, and leads to the belief that “marketing leads are low quality.”We talk about:Why inbound isn’t easier than outbound — it’s just differentHow SDR skillsets can determine whether inbound succeeds or failsWhy marketing leads are signals of intent, not ready-to-close dealsHow Sales and Marketing can align around the right accounts and motionsThis conversation is for sales leaders, SDR leaders, marketers, and revenue operators who want better results without finger-pointing between teams.If your teams feel busy but pipeline still isn’t moving, this episode will feel uncomfortably familiar.Thank you to the great team at Virtual Causeway for sponsoring this episode! Learn more about them at www.virtualcauseway.com and mention the show for a special rate.🎧 Follow the Revenue Problem Solvers Podcast for more real conversations about fixing revenue problems that most teams ignore.