Why Sales Feels Hard (And How to Make It Natural) | John Lester on Sustainable Selling

from Infinite Dialogues with Oti Jay · host Oti Jay

Why do so many business owners struggle with sales even when they have a great product or service?In this episode of Infinite Dialogues, sales strategist John Lester shares over 40 years of experience helping businesses build predictable, sustainable revenue. He explains why sales isn’t about persuasion or pressure, but about understanding people, solving problems, and serving customers with confidence.

Episode metadata supplied by the publisher feed · Published Aug 2, 2026

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Why Sales Feels Hard (And How to Make It Natural) | John Lester on Sustainable Selling

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