Why Sales Isn't a Talent Problem w/ Justin Roff-Marsh of Ballistix

Justin Roff-Marsh (Ballistix, author of The Machine) reframes sales as a designed system optimized for throughput, flow, and leverage—rather than a charisma-driven craft.You’ll hear:Why multiple “qualification” definitions create conflict and bottlenecksHow to define opportunities and stages using objective prospect behaviorWhy commission and autonomy introduce noise into the systemWhy centralized customer service often unlocks sales capacity fastestA sharper boundary between growth (sales/marketing) and revenue (operations)Follow: https://www.linkedin.com/company/109540990