Why Sales Training Doesn't Stick (And How to Fix It)

In this episode of The Luxury of Choice, Steve Vaughan is joined by George James trainers Jonathan Slasinski and Christian Walter to explore one of the biggest challenges in sales development: making learning stick.The team discusses why even excellent training can fail to deliver lasting results without coaching, reinforcement and leadership support. They share practical ideas for creating new habits, measuring the right behaviours, and building a culture where learning becomes part of everyday selling rather than a one-off event.Whether you're a Sales Director, Sales Manager or Enablement professional, this episode offers practical advice for ensuring your investment in sales training delivers measurable, long-term results.Steve Vaughan, Jonathan Cooper, Pru Layton, Christian Walter, Pascal le Floche,  Jayne Green  and Jonathan Slasinski are Sales Trainers from george james ltd.  You can email the show at:  [email protected] The trainers on LinkedIn: Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/Jonathan Slasinski https://www.linkedin.com/in/jonathan-slasinski-449a655/george james training website https://georgejames-training.com/