Why sales training doesn't work
from The Shift Control Sales Podcast Hosted by Shift Control
A high percentage of our work this year has been in training rather than marketing or brand strategy. Over the last number of weeks we have begun work with some major businesses across a variety of sectors, including construction and logistics - both could be considered as bell weather sectors - if they are building and moving then things are ok. When they stop building and moving , there's trouble, right? Businesses are investing in training and up-skilling staff but there is no guarantee that training or coaching will work - there are many factors at play which determine ongoing success. In this solo podcast I look at what needs to be in play for a successful coaching outcome.
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