Why Sarah Therese Left The YouTube Beauty Community (and Grew To Nearly 1 Million Subscribers After)

Authenticity is everything today. When we follow the path that lights us up, we'll find success, no matter what. Our guest this week took that inspiration to a whole other level. She trashed over 200 videos and totally changed her niche, but instead of fading away to obscurity, she soared to almost 1 million subscribers! Lifestyle YouTuber Sarah Therese shares her story, process, and philosophy, plus all her video secrets! “I’d rather make videos I’m hugely passionate about for 10k people than ones I'm not for 200k people.” Sarah is a mom of three who has been on YouTube since she was a teenager. She used it as a way to find her own creative outlet away from her 2 siblings. In 2017 a conversation with a friend showed her that she could stay home with her kids and be creative and earn a decent income. So she dove into YouTube more seriously. She started in the beauty niche and racked up over 200k subscribers, and went full-time on YouTube. But over time life got more hectic and she grew away from beauty. So she changed the entire focus of her channel to health and beauty, and her subscribers came along for the ride! Since then she’s grown to almost 1 million subscribers and has several million views on her videos, all while running her one-woman show and homeschooling three kids! “People actually come back to my channel for me and just the things I have to say.” Sarah has a refreshing approach to YouTube that I think has made her impervious to the algorithms. When she switched niches entirely AND deleted hundreds of high performing videos, she gained subscribers, raving fans, brand deals, and revenue. It’s all because she’s passionate about her craft. She only focuses on improving for the next video, and she doesn’t stop to look at what others are doing. She doesn’t lead her life by what keywords are on-trend, she makes what she’s driven to make, no matter the performance. That’s worked out for her so far. You’re going to learn more about her philosophy, how she picks content ideas, her journey through changing niches and so much more. Enjoy! “There are too many people who sit on their past videos. Come up with new content more often.” Check out the show notes Join the Zero to Influence Bootcamp waitlist Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram!