Why Saying NO Nearly Cost Me Everything: Turning Failures Into Opportunities

What if one tiny mistake could change your whole life? Katie Street sits down with international trainer, author, and LinkedIn Learning superstar Chris Croft. His story is anything but ordinary. From turning down an opportunity that could have ended his career before it even started, to accidentally creating a viral project management rap, Chris shares how a mix of saying yes (and sometimes no) shaped his path from corporate trainer to one of the world’s most-watched online instructors. Chris has grown a community of more than 250,000 people on LinkedIn, created over 47 LinkedIn Learning courses (yes, more than anyone else in the world), built a YouTube channel with 20,000 subscribers, and reached audiences across the globe on Udemy. And the best part? He’s done it all without the kind of heavy marketing you might expect. Together they dig into: How a mistake turned into millions Why LinkedIn and YouTube became his most powerful growth tools What he’s learned about the connection between happiness and success Chris also opens up about staying relevant in a world of AI, why authenticity is non-negotiable, and how creativity is still the ultimate edge in business. This conversation is packed with stories, laughs, and lessons that prove success doesn’t come from following the rules - it comes from showing up, trying things, and sometimes just getting it wrong.