Why scientists fail to get their stories heard - Marine Biologist turned Communicator explains

Dr. Russel Arnott manages to more than a million views on his videos. And that's not a product of guess work but by preparation. And it's not like he studied in marketing departments for ages. He is a marine biologist. But he found a way how to tell the stories better.What all that has to do with his detest of academic conferences, which frameworks he applies and how you can learn to tell better stories. He explains all of that in this episode. This is free consultation on story telling for the oceans!