Why Self-Care Isn't Selfish | Gara Post, Co-Founder of The NOW Massage

What if taking care of yourself wasn't a luxury—but a necessity?This week on What She's Having, Jennifer and Britney sit down with Gara Post, co-founder of The NOW Massage, to talk about building one of the fastest-growing wellness brands in the country and why making time for yourself may be the most important investment you'll ever make.Gara shares the incredible journey from launching a successful jewelry company to creating a massage experience that feels like a vacation without leaving your neighborhood. She opens up about entrepreneurship, franchising during the pandemic, working alongside her husband, raising teenagers, and why women often struggle to prioritize themselves.Jennifer and Britney also share their first experience at The NOW Massage—and why it completely changed the way they think about self-care.In this episode you'll learn:• How Gara built The NOW Massage into nearly 90 locations nationwide• Why affordable luxury became the foundation of the brand• The biggest lessons from franchising during COVID• Why massage is more than relaxation—it's mental wellness• The guilt many women feel when investing in themselves• How to balance motherhood, marriage, and entrepreneurship• Gara's daily wellness routine for staying grounded• The importance of flexibility in business and life• Why putting your phone down may be today's greatest luxury• Gara's answer to "What are you having more of?" and "less of?"If you've ever felt guilty taking time for yourself, this conversation is your reminder that caring for yourself allows you to show up better for everyone else.00:00 Meet Garrett Post, co-founder of The NOW Massage01:00 Cleansing energy with Palo Santo03:35 Garrett's journey from fashion designer to entrepreneur07:10 The inspiration behind The NOW Massage10:00 Opening the first four locations13:30 The decision to franchise15:45 Surviving the pandemic while growing the business17:05 Scaling to nearly 90 locations nationwide20:50 Jennifer & Britney share their first NOW Massage experience24:30 Why massage should become part of your monthly routine28:55 Why women struggle to prioritize themselves31:15 The future of the wellness industry36:00 Parenting, technology & letting go40:00 Balancing motherhood, marriage & entrepreneurship41:30 Working with your spouse in business44:45 What's next for The NOW Massage46:15 What Garrett is having less of46:50 What she's having more of48:00 One luxury she'll never give up49:15 Naming this chapter of her life51:15 Final thoughts & where to find GarrettThis episode is a perfect reminder that wellness isn't about perfection—it's about creating small, intentional moments to reconnect with yourself.Follow Gara and learn more:Instagram: @thenowmassageWebsite: thenowmassage.comSponsors🌿 Leaf & FlowerHealthy hair starts with a healthy scalp.Use code WHATSHES15 for 15% OFF.🧬 BodyBioScience-backed supplements designed to support cellular health.Use code WHATSHESHAVING for 20% OFF.✨ NajeauClean, luxurious scalp care for healthier hair.Use code WHATSHESHAVING20 for 20% OFF.Timestamps