Why selfish is a good thing

Season five is themed "The Summer of Selfish," exploring why embracing selfishness might be the unconventional path to unlock generosity, joy, and profitability. Have you ever wondered how turning judgments into assets could change your life? Or why clashing values — like generosity and being taken seriously by others — might actually be the key to your next breakthrough? (It's not what you think.) We cover: Why judging our desires is like driving with the handbrake on, and how to shift this to unlock stunning results far faster and with much less angst. The surprising connection between joy and profit. The truth about “realistic” goals — and why being realistic might just kill your dreams. The damaging effects of three really common words that owners often use, and why it’s time to let them go. Practical steps to identify the voices that hold you back—whether they come from your past or society—and how to replace judgment with self-compassion. If you’ve been giving away your power by looking for permission or comparing yourself to others, you’ll learn how to reclaim your authority and own your desires unapologetically. Curious about collapsing your timeline for success, setting aligned goals, and redefining your business on your own terms? Season 5 promises to challenge your beliefs and inspire you to make bold, values-based choices in your work and life. Resources mentioned: Free video training: Aligned Goal Setting and Planning that *actually* works.